Color Comes before Style

One Monday of this week I said that color has a profound effect on each of us every day. It assaults our senses, envelopes our every waking moment. It pulls pokes and prods us, and has a profound effect on our emotions. It stops us in your tracks, can make us hungry and makes us want to buy. It moves at the speed of light and helps program the brain to accept or reject the spoken or written word. For each of us it is buried somewhere in our DNA. That means that each of us knows instinctively colors that make us look good. The problem that most of us have is…we are swayed by style.

Developing a way to get to the colors that will always make us look good can be a problem as you walk into any store today. The array of clothes, styles and colors is mind boggling! Being able to cut through that array just to the color and cut of clothes for our own personality can be time consuming. Knowing a time saying method can help. This method works for men or women even teens that want to develop a true look that is there’s.

As you walk into any store, stop! You want to be far enough away from the clothes that styles will not influence your decision. Now from this vantage point, scan the entire area of clothes slowly several times side to side. As you do notice where to eye stops. If it keeps stopping on black keep trying. Black is a safe color. You are looking for the color that your eye and brain knows is right for you. (This action may surprise you at first.)

If there are only one or two areas, great note them then and only than wade deep into the clothes and see what style is right for your body in those colors. If you don’t find anything, it just might be that the buyer for that area is only buying colors they like. Thus not understanding there is another whole world of color lovers out there. If it is a small shop, you may be up against the same problem and that shop may not be right for you no matter how great of styles they have. Remember color is always the first thing people notice.

By using this method, you will discover that matching items in your own closet will become easier. Colors will work together better. And more clothes in your closet will be used. Letting go of the items that are the wrong color for you no matter how great the style will become easier. Compliments will follow. Go have some fun shopping and experiment.

Amazing Yours
Dr. Marlene

You can read all about the color systems and how they work in my book Marketing’s Silent Language, http://www.silentlanguage.com/